Project Info

Depot are an established branding and packaging studio based in Sydney. Their work is pioneering, incredibly detailed and has a strong focus on responsible and ethical solutions. When we were approached by Depot, their existing site was some years out of date and no longer reflected their brand ethos or expertise.

Though they had already began crafting their evolved identity, especially the logo, the wider identity was a collaborative effort during the design phase of the website. The project was focused around using the benefits of digital to better celebrate their predominantly print-based portfolio. Powerful visual imagery, 3D renders of their work and characterful illustrative animations helped bring some motion and life into the identity, and better reflect the personalities of the people behind the brand. The combination of typefaces used throughout the site (and offline) helped to create a sense of conversation and collaboration, key drivers behind the Depot process.